{"id":1412,"date":"2025-11-24T11:19:18","date_gmt":"2025-11-24T10:19:18","guid":{"rendered":"https:\/\/atryacomunicacion.com\/?page_id=1412"},"modified":"2025-11-25T14:15:32","modified_gmt":"2025-11-25T13:15:32","slug":"media-training","status":"publish","type":"page","link":"https:\/\/atryacomunicacion.com\/en\/servicios\/media-training\/","title":{"rendered":"Media training y portavoc\u00eda"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>El mensaje importa, pero el mensajero convence.<\/strong><\/h2>\n\n\n\n<p>Capacitaci\u00f3n pr\u00e1ctica para comit\u00e9s de direcci\u00f3n y portavoces. Domina la comunicaci\u00f3n verbal y no verbal para enfrentar entrevistas, crisis o juntas de accionistas con seguridad.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/atryacomunicacion.com\/en\/contacto\/\">potenciar a mis l\u00edderes<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>No leas el discurso, lidera la sala.<\/strong> Ser un gran directivo no garantiza ser un gran comunicador ante una c\u00e1mara. Nuestros talleres de <strong>Media Training<\/strong> son impartidos por periodistas s\u00e9nior que conocen \u00abel otro lado\u00bb. Realizamos simulacros reales con c\u00e1mara, an\u00e1lisis de v\u00eddeo y t\u00e9cnicas de <em>bridging<\/em> para que nunca pierdas el control de tu mensaje.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f3dulos de entrenamiento:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00e9cnicas de portavoc\u00eda:<\/strong> c\u00f3mo estructurar mensajes clave (argumentario).<\/li>\n\n\n\n<li><strong>Gesti\u00f3n de entrevistas hostiles:<\/strong> c\u00f3mo responder preguntas dif\u00edciles.<\/li>\n\n\n\n<li><strong>Comunicaci\u00f3n no verbal:<\/strong> proyecci\u00f3n, tono y presencia esc\u00e9nica.<\/li>\n\n\n\n<li><strong>Storytelling Corporativo:<\/strong> c\u00f3mo humanizar datos complejos.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Prepara a tu equipo para la exposici\u00f3n p\u00fablica.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/atryacomunicacion.com\/en\/contacto\/\">agendar taller<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El mensaje importa, pero el mensajero convence. Capacitaci\u00f3n pr\u00e1ctica para comit\u00e9s de direcci\u00f3n y portavoces. Domina la comunicaci\u00f3n verbal y no verbal para enfrentar entrevistas, crisis o juntas de accionistas con seguridad. No leas el discurso, lidera la sala. Ser un gran directivo no garantiza ser un gran comunicador ante una c\u00e1mara. Nuestros talleres de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1453,"parent":235,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1412","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media training y formaci\u00f3n de portavoces | Atrya<\/title>\n<meta name=\"description\" content=\"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atryacomunicacion.com\/en\/servicios\/media-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media training y formaci\u00f3n de portavoces | Atrya\" \/>\n<meta property=\"og:description\" content=\"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atryacomunicacion.com\/en\/servicios\/media-training\/\" \/>\n<meta property=\"og:site_name\" content=\"Atrya Comunicaci\u00f3n\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T13:15:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/7-MEDIA-TRAINING.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/\",\"url\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/\",\"name\":\"Media training y formaci\u00f3n de portavoces | Atrya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atryacomunicacion.com\\\/wp-content\\\/uploads\\\/7-MEDIA-TRAINING.png\",\"datePublished\":\"2025-11-24T10:19:18+00:00\",\"dateModified\":\"2025-11-25T13:15:32+00:00\",\"description\":\"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/#primaryimage\",\"url\":\"https:\\\/\\\/atryacomunicacion.com\\\/wp-content\\\/uploads\\\/7-MEDIA-TRAINING.png\",\"contentUrl\":\"https:\\\/\\\/atryacomunicacion.com\\\/wp-content\\\/uploads\\\/7-MEDIA-TRAINING.png\",\"width\":1000,\"height\":1000,\"caption\":\"MEDIA TRAINING Y PORTAVOC\u00cdA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/media-training\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/atryacomunicacion.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servicios\",\"item\":\"https:\\\/\\\/atryacomunicacion.com\\\/servicios\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media training y portavoc\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#website\",\"url\":\"https:\\\/\\\/atryacomunicacion.com\\\/\",\"name\":\"Atrya Comunicaci\u00f3n\",\"description\":\"mercedes@atryacomunicacion.com\",\"publisher\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/atryacomunicacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#organization\",\"name\":\"Atrya Comunicaci\u00f3n\",\"url\":\"https:\\\/\\\/atryacomunicacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/atryacomunicacion.com\\\/wp-content\\\/uploads\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/atryacomunicacion.com\\\/wp-content\\\/uploads\\\/logo.svg\",\"width\":106,\"height\":42,\"caption\":\"Atrya Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\\\/\\\/atryacomunicacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/atryacomunicacion\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/atrya-comunicacion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media training y formaci\u00f3n de portavoces | Atrya","description":"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atryacomunicacion.com\/en\/servicios\/media-training\/","og_locale":"en_US","og_type":"article","og_title":"Media training y formaci\u00f3n de portavoces | Atrya","og_description":"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.","og_url":"https:\/\/atryacomunicacion.com\/en\/servicios\/media-training\/","og_site_name":"Atrya Comunicaci\u00f3n","article_modified_time":"2025-11-25T13:15:32+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/7-MEDIA-TRAINING.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/","url":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/","name":"Media training y formaci\u00f3n de portavoces | Atrya","isPartOf":{"@id":"https:\/\/atryacomunicacion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/#primaryimage"},"image":{"@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/#primaryimage"},"thumbnailUrl":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/7-MEDIA-TRAINING.png","datePublished":"2025-11-24T10:19:18+00:00","dateModified":"2025-11-25T13:15:32+00:00","description":"Curso de portavoc\u00eda para directivos. Aprende a controlar el mensaje ante periodistas, c\u00e1maras y audiencias dif\u00edciles. Formaci\u00f3n pr\u00e1ctica.","breadcrumb":{"@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atryacomunicacion.com\/servicios\/media-training\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/#primaryimage","url":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/7-MEDIA-TRAINING.png","contentUrl":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/7-MEDIA-TRAINING.png","width":1000,"height":1000,"caption":"MEDIA TRAINING Y PORTAVOC\u00cdA"},{"@type":"BreadcrumbList","@id":"https:\/\/atryacomunicacion.com\/servicios\/media-training\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/atryacomunicacion.com\/"},{"@type":"ListItem","position":2,"name":"Servicios","item":"https:\/\/atryacomunicacion.com\/servicios\/"},{"@type":"ListItem","position":3,"name":"Media training y portavoc\u00eda"}]},{"@type":"WebSite","@id":"https:\/\/atryacomunicacion.com\/#website","url":"https:\/\/atryacomunicacion.com\/","name":"Atrya Comunicaci\u00f3n","description":"mercedes@atryacomunicacion.com","publisher":{"@id":"https:\/\/atryacomunicacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atryacomunicacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/atryacomunicacion.com\/#organization","name":"Atrya Comunicaci\u00f3n","url":"https:\/\/atryacomunicacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/atryacomunicacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/logo.svg","contentUrl":"https:\/\/atryacomunicacion.com\/wp-content\/uploads\/logo.svg","width":106,"height":42,"caption":"Atrya Comunicaci\u00f3n"},"image":{"@id":"https:\/\/atryacomunicacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/atryacomunicacion","https:\/\/www.linkedin.com\/company\/atrya-comunicacion"]}]}},"jetpack_shortlink":"https:\/\/wp.me\/PgipCa-mM","_links":{"self":[{"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/comments?post=1412"}],"version-history":[{"count":8,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/1412\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/1412\/revisions\/1474"}],"up":[{"embeddable":true,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/pages\/235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/media\/1453"}],"wp:attachment":[{"href":"https:\/\/atryacomunicacion.com\/en\/wp-json\/wp\/v2\/media?parent=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}